The fall season continues to unfold as we get another day of airing announcement, this time from Crunchyroll who has added the new series Chihayafuru to its lineup. The series kicks off today at 1:30pm ET and is based off of the manga by Yuki Suetsugu of the same name. The simulcast will be available to the United States, Canada, United Kingdom, Ireland, South Africa, Australia and New Zealand.

Plot concept: Chihaya Ayase is a sixth grader whose dream is for her older sister to become the top model in Japan. But one day, a transfer student, Arata Wataya, tells her that her dream should be about herself. Arata’s dream is to become a famous competitive Karuta player. Chihaya is somewhat shocked when she sees how intense the normally reserved Arata gets about the card game.

Eventually, she and her childhood friend Taichi Mashima find themselves being captivated by Karuta. Arata is thrilled by Chihaya’s talent and extraordinary hearing, as well as the fact that he has friends to play Karuta with now, but they are forced to go their separate ways after graduating from grade school.

Four years later, Chihaya enters high school and discovers that Arata, who returned to Fukui, no longer plays Karuta. However, she believes that if she continues to play, they will one day be reunited. And so, she and Taichi start a Karuta club at Mizusawa High School.